Lead scoring & triage

Know which enquiry
to call first.

PROVEAiBLE scores every enquiry against your own criteria — surfaced as a case-strength label and score — then applies your auto-decline rules and urgency triggers. Your team works the strongest matters first, and nothing good is buried in the pile.

One enquiry → one ranked place

An enquiry arrives.

At any hour, through any channel. On its own it looks like every other message in the inbox — nothing yet tells you whether it’s the matter you’ve been waiting for or one you’d never take.

It’s scored against your criteria.

A case-strength gauge fills as the enquiry is weighed on the factors you care about — in scope, merit, urgency, value. Not a generic model: your bar, tuned to your practice.

It takes its place in the queue.

Sorted into a triage lane and surfaced by strength — the best matter at the top, the weak ones out of the way. Your team opens the list already knowing who to call first.

New enquiry · 11:48pm

My employer has withheld three months of wages and now says I’ll be dismissed if I raise it. I don’t know where else to turn.

One of dozens this week. Which one do you work first?

Scored against your criteria
In your practice areas
Merit of the matter
Urgency trigger
84/100Strong fit
Your triage queue
Strong fitUnpaid wages — urgent84
Strong fitContract dispute76
Worth a lookBoundary query58
TriageOut of scope — auto-declined21
01

Arrives

Any hour, any channel, undifferentiated.

02

Scored

A strength label and score, on your criteria.

03

Ranked

Strongest to the top, urgent flagged, time-wasters out.

Enquiry arrivesScored · strength gaugeTriage queue
Why it matters for the client

The person with the real, urgent problem gets called first.

When every enquiry sits in one undifferentiated queue, a genuine, time-critical matter waits behind the ones that were never going to proceed. Scoring surfaces the strongest matters first — so the client who needs help most is called first, not left in line.

~42 hrs

the average time a firm takes to respond to a web enquiry — strong and weak matters wait the same.1 (US)

Hennessey 2025
21×

more likely to qualify a lead when it’s contacted within 5 minutes rather than left 30.2

Lead Response Management · MIT
~1 in 6

of enquiries becomes a client on average — so a strong one shouldn’t be lost among the rest.3 (US)

MyCase, 2024
Flagged

Time-critical matters carry an urgency flag, so a deadline or a crisis isn’t missed in the pile.

What scoring changes for the client
Speed to the right matter
21×more likely to qualify
at
5 minvs a 30-min wait

When a strong, urgent matter is surfaced to the top, the person with the real problem is reached in minutes — not left in a queue behind enquiries that were never going to proceed.2

Lead Response Management (Dr. James Oldroyd, MIT Sloan)

A strong matter doesn’t wait its turn. It’s scored on arrival and surfaced to the top — not sitting behind low-merit enquiries.

Urgent is treated as urgent. Your urgency triggers flag a time-critical matter so a deadline or crisis isn’t buried.

The right person is reached first. Speed at first contact is often what turns a worried enquiry into a client.

Not another chatbot

Scored to your firm’s bar, not a stock model.

A generic bot scores every enquiry the same way — or not at all. PROVEAiBLE is built around your definition of a strong matter, the criteria you weight it on, and the rules you decline by. You set the bar; it ranks to it.

And it scores the whole enquiry, not just the chat: clients can upload their documents — police reports, medical records, contracts, IDs, screenshots — and the AI reads those into the strength score too, so the ranking reflects what they actually have, not only what they typed. Identifiers are replaced with role tags before the case-analysis model sees them. see the case file it produces →

Layer 01

Your definition of a strong matter

What “good” looks like for your practice — the enquiries you most want to win, described in your own terms, not a stock template.

Layer 02

Your scoring criteria & weighting

The factors you weigh and how much each counts — so the score reflects what actually proceeds for you, not a one-size model.

Layer 03

Your auto-decline rules & urgency triggers

Out-of-scope enquiries qualified out automatically; the matters that can’t wait flagged the moment they arrive. Your thresholds, your call.

Layer 04

Set up with you at onboarding

Tuned to your practice, hands-on, and adaptive as your caseload shifts — dialled in before a single client sees it.

That’s the difference between an intake that scores against your bar and a chatbot that treats every enquiry the same.

Why it matters for the organisation

The strongest matter is somewhere in the pile. Which one is it?

Whether you bill for the matter or you’re funded to help as many eligible people as you can, the cost of a mis-ranked pile is the same: the strongest matter goes cold while someone works a weak one. Stop spending equal effort on every enquiry — score them, and work the high-merit ones first.

Work the strongest first

+79%converted leads, once scored 14% → 40–50%average vs top performers

Prioritising the high-merit, high-value enquiries — instead of giving every one the same hour — is what separates the average firm, converting around 14%, from top performers at 40–50%. One firm added lead scoring and lifted converted leads 79%. You win more of the matters you actually want.

Sources: MarketingSherpa4 · LEXGRO5

Nothing good goes cold

~42 hrsaverage reply time ~1 in 6enquiries convert

Don’t let a strong lead sit for the ~42 hours an average enquiry waits while someone works a weak one. Time-wasters are qualified out automatically and urgent matters flagged, so the ones worth your time surface first. A firm converts more billable matters; a centre serves more genuinely-eligible people on the same fixed budget.

Sources: Hennessey 20251 · MyCase, 20243
Questions

What practices ask before they start.

How is a lead scored?

Every enquiry is scored against your organisation’s own criteria — not a generic one-size model. The scoring is adaptive and tuned to your practice, and it surfaces as a case-strength label and score, for example “Strong fit · 84” or “Worth a look”, so your team can see at a glance which matter to work first.

Can we set our own criteria and auto-decline rules?

Yes. Your definition of a strong matter, your scoring criteria and weighting, and your auto-decline rules are all set up with you at onboarding, hands-on — before a single client sees it. Out-of-scope enquiries are qualified out automatically.

Does it flag urgent matters?

Yes. You set the urgency triggers, and when a time-critical matter comes in it’s flagged so it isn’t missed in the pile — even if it arrives after hours.

What happens to the client’s data?

Names, reference numbers and document IDs are replaced with role tags before the case-analysis model sees them, so the reasoning model never works from the client’s identity.

Not a law firm? Community legal centres and legal-aid services get the equivalent as eligibility & priority triagesee the community page →

Stop guessing which enquiry to call first.

I’ll send you a private demo tuned to how your practice scores and triages intake. Or see the full product →

Got it — your demo is on its way. I'll email you a private link shortly. — Andrew

Free, no card, no call.

Sources

  1. Hennessey — 2025 Lead-Form Response-Time Study (average ~42 hours to respond to a web enquiry; US).
  2. Lead Response Management Study (Dr. James Oldroyd, MIT Sloan) — contacting a lead within 5 minutes makes you 21× more likely to qualify it than waiting 30.
  3. MyCase, 2024 — customised intake forms converted at ~17.6% on average, i.e. roughly one in six enquiries becomes a client (US).
  4. MarketingSherpa — lead-scoring case study; converted leads increased 79% after a scoring program was introduced.
  5. LEXGRO — law-firm lead-conversion benchmarks (average firm ~14% vs 40–50% for top performers).